.2024 has actually been an unstable year for adtech funding.U.S.-focused adtech start-ups, when familiarized to getting billions in venture capital yearly, have reared nearly $360 thousand so far this year, putting it on the right track to be the industryu00e2 $ s slowest year in over a many years, per Crunchbase records. That stagnation is because of market concentration, elevated governing pressures, and financial uncertainties.ADWEEK spoke to 5 VCs that remain to purchase adtech business, in spite of these challenges, regarding what they are seeking as well as what they prevent. Possibly unsurprisingly, these investors are targeting chances in privacy-focused innovations and industry-specific regions like connected television.